MISSION-READY GEAR. REAL-WORLD RESULTS.
When the conditions get ugly, your gear shouldnβt. We build purpose-driven fishing equipment designed to organize, protect, and performβwhether youβre grinding the shoreline, running offshore, or hopping spots all day. No fluff, no gimmicksβjust smart design, tough materials, and details that make every trip smoother. Letβs gear up and go earn it.
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Weβre anglers and makers obsessed with function. We sweat the small stuffβbecause thatβs what holds up when the weather turns and the bite finally happens.
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Design first. Test hard. Improve fast. Everything we make is built around real problems anglers faceβstorage, durability, access, and speed.
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Anyone who values efficiency and toughnessβshore anglers, boat anglers, travelers, and all-day problem solvers.
What People Are Saying
βI've been overly and thoroughly impressed by the Jigging Special for spring Walleyes on the Detroit River. Very well thought out and put together, durable and extremely light. It is also by far the most balanced jigging combo I've ever used!β
β Phil LaChance @thephilfishangling
βThese rods definitely do not disappoint! They are super light and have the backbone to handle any walleye youβre going to come across. The sensitivity of the rod makes fishing deep water easy unlike others I have used in the past.β
β Donny Uppleger @reelfishingmi
βThe Jigging special rod is well balanced and action is second to none. For the anglers looking for a bit longer rod for jigging the river, I definitely suggest the Power Shot Rod. It has amazing sensitivity and is extremely light weight!β